Website Marketing Success “Secrets”

  • Use a quality web host, with fast, reliable servers
    • Reliable hosting minimizes or eliminates conversion-rate-killing website down time
    • Fast-loading web pages keep visitors on your site longer and increase conversion rates
    • Avoid Google’s SEO and PPC penalties for slow-loading websites
    • Use automated tools to monitor site speed, down-time, etc.
  • Design, re-design (or at least improve) your website to be conversion-focused and user-friendly
    • Maintain a regular website CRO (conversion rate optimization) program
      • A/B split and multivariate testing
      • Google Analytics conversion goals, event tracking
      • Heatmap analytics: mouse movements, click tracking, scroll reach, in-page analytics, visitor screen recordings
      • Usability testing
      • Visitor surveys
  • Generate return traffic, repeatedly
    • Build an email list of website visitors, then send them useful, informative emails to build a relationship of familiarity and trust
  • Generate higher quality traffic
    • Use analytics and other tracking tools to analyze traffic performance. Then focus more resources on traffic sources that perform well, and less (or none) on those that don’t